Amarok

Project made at Volkswagen

Introduction:

Amarok it´s the big size pick-up of Volkswagen and to launch the 2014 model the idea was to create something different and impactful.

Campaign:

Trying to associate the technology that Amarok can offer to the consumers, was created an advertising ad in a magazine with a 3G technology which allowed until 500MB of consume.

When the target opened the magazine, a chip that was coupled, started to work automatically enabling a connection with mobile devices.

Process:

I was the responsible for the management of this process, which included the creation of the layout for the ad, the video and the communication with the developer of this technology, since the briefing until the delivery of the magazine to people´s house.