Vivo Escola
Project made at Wunderman
Briefing
Develop a platform to unify all the scholar services and another point of view to announce the 2 new products.
Challenge
The challenge was to create an impactful and different approach to announce the scholar services for mobile use.
Introduction
Vivo, known as Telefônica, is the largest telecommunication company in Brazil. In 2013, they launched two new services with focus on learning portuguese (Vivo Português com o Professor Pasquale) and tips for a health life (Vivo Saudável com o Dr. Drauzio Varella).
In their portfolio they already had some services with focus in scholar, so the idea was to create a platform to disclose all of the products for the consumers.
Campaign
A hot site was created, so all the scholar services could have their own space to be announced with a layout that was related with the theme, uniting the products and making easier for the consumers to find what they were looking for.
Moreover, enjoying the opportunity to work with 2 specialists, the most popular teacher of Portuguese in Brazil and a famous doctor, was created 2 tutorials movies explaining how the services work and, also, giving some examples of the learnings that people could have if acquired these services.
Process
I participate since the briefing until the delivery of the project, which includes, managing the creation of the layout, adjustments and development of the hot site. Also, the accompaniment of the tutorials and refinements.
All of this with daily contact with the client and other agencies that were involved in the process.
