Vivo Sempre
Project made at Wunderman
Introduction:
Vivo, known as Telefônica, is the largest telecommunication company in Brazil. In 2013, they were launching a retail campaign called Vivo Sempre, which means, Always Vivo. Basically, it was a promotion with focus in very low prices for messages, calls and internet for mobile devices.
Briefing:
Create a campaign to bring some different appeal to the consumers and make Vivo Sempre different to others telecommunications promotions on the market.
Challenge:
Involve emotion and fun elements in a retail campaign that the main focus was just the price.
Campaign:
A famous beautiful girl (Grazi Massafera) in Brazil with an ugly and funny guy was the start point for this campaign. Using the fun element the advertisement video was based in the ugly guy using the promotion of Vivo to try to approach the beautiful girl.
After the awareness, a competition was launched: Who sent the best phrases to the beautiful girl in the hot site would have their idea in the next advertisement video.
Process:
I managed the campaign inside the agency to guarantee that all the areas were working together. Also, I made sure that the layout, communication and the results were according to the briefing.
First Movies:
Winners of the Competition Movies: